Porsche has made a successful start to the fully electric age, supplying just over 20 000 Taycans to customers in 2020. Some 70 per cent of all Porsche models sold in Norway are currently Taycans, and at the beginning of November, the thousandth Taycan was handed over to a customer. This development has seen Porsche’s sales more than double in Norway. The electric sports car has also already received around 50 international awards, primarily in the main markets of Germany, the USA, the UK and China.
“Shaping the future of the sports car” is Porsche’s motto for the 2025 strategy, with a focus on our future product portfolio. The sports car of the future combines the tradition and values of the Porsche brand with innovative technologies and sustainability, with issues such as electric mobility, digitalisation and connectivity playing an integral part. This approach will enable us to shape the future of mobility in the exclusive sports car segment. With all the innovations and changes ahead of us, however, one constant remains: if it says Porsche on the outside, there’ll always be Porsche on the inside.
Following the Taycan Turbo S, Taycan Turbo and Taycan 4S models, Porsche launched the fourth version of the fully electric sports saloon, the Taycan, in 2021. But the hybrid drive has also played a major role at Porsche for some time now – the Cayenne was hybridised in 2018, and by now there are various versions with electric assistance. In addition, Porsche also offers several versions of the Panamera model with hybrid drive.