On the path to emission-free mobility for everyone.

Electric power. In the CUPRA way.

CUPRA is an unconventional challenger brand that defines itself through its sense of style and modern performance, inspiring the world from Barcelona with progressive vehicles. Following its establishment as an independent brand in 2018, CUPRA set up its registered office and a racing car manufacturer in Martorell (Barcelona), and it now has a global network of specialised points of sale. In 2020, CUPRA further boosted its upward trend with growth of 11 per cent on global vehicle sales of 27 400. This was thanks to the great success of the CUPRA Ateca and the CUPRA Leon as well as the market launch of the CUPRA Formentor – the brand’s first independently designed and developed model. The introduction of the plug-in hybrid versions of the CUPRA Formentor and the CUPRA Born – the brand’s first fully electric model – prove that electrification and sportiness go together ideally. The CUPRA Tavascan will be the brand’s second fully electric model when it launches in 2024.

Impetus for a new era: the CUPRA Born is here

CUPRA is once again causing a sensation on the market. With the launch of the new CUPRA Born, the brand is ringing in a new era, one that combines performance and electrification in a single vehicle. The CUPRA Born is the first fully electric vehicle from the unconventional challenger brand. With its emotional design and instantaneous performance, the brand-new model is setting new standards for electric vehicles.

“The CUPRA Born is an absolute game changer, not only for electrification, but for the entire market. With its sporty character and its impressive looks, the CUPRA Born will help reduce CO2 emissions and reach European climate goals. “But that’s not all,” says Wayne Griffiths, CEO of SEAT and CUPRA. “We want to use the emotional sportiness of the CUPRA Born to get the attention of and involve the next generation of challengers as we embark on our transformation. That’s why the CUPRA uses unconventional sales models to reach new target groups and lead the CUPRA brand beyond the traditional.”


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